The Premier Lacrosse League unveiled new team helmets
The Premier Lacrosse League team roster player-rollout on Monday created a ton of buzz within the lacrosse community, and as well as outside, as several mainstream media sites picked up on the news.
Seeing players post which of the six teams they would be playing for by tweeting out bitmoji’s of themselves in the team uniform that they’ll be playing for was a pretty cool digital marketing strategy for the new professional lacrosse league.
The PLL decided to drop another bombshell on the lacrosse community as they announced on Wednesday they had reached a partnership deal with Cascade, the top brand that makes the helmets in the sport.
Fans got to see each of the six teams helmets when the PLL twitter account posted each on at various times Wednesday night.
The reactions to the new helmets and the designs that correlate with the trendy team names was a social media hit!!
Here are a few thoughts on the helmets.:
From Chaos Lacrosse Club Head Coach Andy Towers:
From Whipsnakes attackman Jules Heningburg
From Chrome Lacrosse Club Head Coach Dom Starsia
Here’s more from the Premier Lacrosse League on their new partnership with Cascade.
LOS ANGELES (Mar. 6, 2019)– Today, the Premier Lacrosse League announced that Cascade Lacrosse will be the Official Helmet Sponsor of the Premier Lacrosse League.
“Cascade has been an industry and safety leader for more than thirty years, and we’re thrilled to partner with such an innovative company,” explains Michael Rabil, CEO and Co-Founder of the PLL. “Cascade sets the standard for the helmet in lacrosse, and we’re excited to continue to push this sport forward together.”
Cascade will design and produce two custom helmets for each team, establishing a new brand identity for the six lacrosse clubs announced last week. Cascade will also create unique helmets for tentpole events throughout the year. In addition, Cascade will develop interactive experiences on site at PLL game weekends, allowing fans of all ages to engage with Cascade’s innovative helmets and PLL’s world-class athletes.
“We’re very excited to partner with the PLL as it expands visibility of the sport, continues driving its player-first mentality, and as it reimagines fan engagement,” commented Roland LaRose, General Manager and Vice President of Cascade Maverik LLC. “Being the choice of champions at all levels is something Cascade takes great pride in and this partnership continues that tradition.”
Founded in 1986, Cascade continues to produce all of its helmets at its headquarters in Liverpool, NY, highlighting its commitment to American made production and innovation.
Based in Liverpool, NY, Cascade Lacrosse is the #1 manufacturer of lacrosse head protection for male and female athletes at all levels of the sport. Founded by American innovators with a passion to protect, Cascade’s long-standing heritage of protection began in 1986, when it started building and delivering high performance game-changing products, all manufactured in the USA. For more information, please visit cascadelacrosse.com or join the conversation on Instagram @cascade_lacrosse (Men’s) and @cascadeWLX (Women’s).
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) brings the sport of lacrosse to a national stage for the first time through a tour-based model, complete with the best players the game has to offer. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group comprised of The Raine Group, Creative Artists Agency (CAA), The Chernin Group, and Blum Capital. The PLL season will begin in June 2019, with six teams, embarking on a 14-week season that concludes with a playoff and PLL championship game. The PLL season will be distributed through an exclusive media-rights agreement with NBC Sports Group. For more information, visit PremierLacrosseLeague.com, and follow on social media: