The answer is actually quite simple: it’s marketing.
Everyone always asks me “Oh you want to be in marketing? …What is that again?” On the most basic level, marketing provides the sales department with the necessary information that is needed which then in turn is shared with the public. Because of the relationship between sales and marketing, sales, advertising, public relations and other departments can actually be placed under the marketing umbrella.
Marketing is one of the most important factors in running a successful sport franchise. Besides the obvious of having a winning team and season, strategic marketing is the best and smartest thing that a sports franchise can engage in.
For example, Ripken Baseball’s Aberdeen IronBirds have sold out every season since they were established, regardless of whether or not they have had a winning season. Why? Because they have the right people in place. On the other hand, however, look at the Tampa Bay Rays. While they are in fact a winning organization, they struggle with ticket sales, even including playoff games.
Great marketing really allows the sales department to “work their magic”, which in turn makes for a successful overall organization. With sales being the front man of the marketing team, they do in fact have a different responsibility than the rest; their goals are the same however the way they carry those goals out is a completely different procedure… but thats for another article.
Marketing really drives the sports world. From advertisements to promotions, it is all for a common goal: to get you into the stadium to see and experience your favorite sports teams.
Until next time, keep buying those tickets.